The Blair Witch Project relies heavily on audience buy-in and it is able to accomplish it by being very believable by nature. With the added suggestion that the footage was real, it made this a real freak show. It is hard to place it squarely in a genre. The movie itself is something of an anomaly, not quite a film, and not quite a home video. Check out our review of Paranormal Activity 2 This is one of, or maybe the first movie ever to rely primarily on an internet marketing campaign. The hype train that surrounded the release of this movie was a sight to behold. Many of these movies, including Blair Witch, capitalized on the mistaken assumption that the movie was actual footage of real-life events that just happened to be caught on tape. While these movies ranged in release date all the way back to the late 60’s the genre never gathered significant steam or public interest until the release of Blair Witch.
The Blair Witch Project is widely held to be the movie that kicked off the found footage genre. Things take a turn for the worst as they realize that they got more witch than they bargained for. As they venture into the woods things start to grow alarming and they start to wonder if they are lost.
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